Upgrade & Update

Vanessa pulled up some of her earliest blog posts, some dating back to 2019. As she skimmed them, she was surprised to find the core ideas still resonated deeply. But she could also see why they weren’t getting much traction anymore. The tone was outdated, the formatting clunky, and the calls to action either buried or missing entirely.

She chose a handful of posts that still carried strong, evergreen messages and rolled up her sleeves. Rather than rewriting from scratch, she treated each post like a renovation project. She tightened the headlines, modernized the language, swapped out outdated pop culture references and examples, and cleaned up the formatting for easier reading. Most importantly, she wove in sharper calls to action that directed readers to her current offers and lead magnets.

One post in particular, a piece on self-leadership, had once barely made a ripple. After her refresh, it became one of her most engaged-with LinkedIn articles. Her email subscribers even replied with personal notes about how it resonated with them. What surprised Vanessa most was how little time it actually took. What once felt like a monumental task was simply editing with new clarity and purpose. And the payoff was immediate: her audience re-engaged, she regained confidence in her voice, and her content started working for her again instead of collecting dust in a digital archive.

Plan New Uses

With her key ideas and signature messages now mapped out, Vanessa began to look at her content from a new perspective, not as scattered pieces, but as ingredients ready to be reassembled. She poured herself a cup of tea, opened her calendar, and started imagining how these pieces could show up in the world again.

She picked out a blog post that had once been buried under years of newer content. As she read through it, she saw that its core message would make for a perfect podcast episode. She outlined the main points into a script, tweaking the tone so it would feel more conversational.

Next, she examined an old webinar that still got positive feedback. Instead of letting it sit untouched in her digital vault, she divided it into six short, punchy posts for social media, each one focused on a single idea or moment from the original presentation. She paired each post with a powerful quote or question to spark engagement.

The deeper Vanessa went, the more possibilities opened up. A case study became a newsletter story. A workbook excerpt transformed into a checklist. A workshop Q&A turned into a carousel post.

What once felt like a chaotic pile of content now looked like a toolbox. She began building a 90-day content map, assigning one or two pieces per week, each rooted in material she already had. The plan wasn’t rigid, but it gave her direction. For the first time in months, she wasn’t scrambling to figure out what to post next.

This stage shifted something important for Vanessa. She realized content planning didn’t mean starting from zero. It meant repurposing with intention. Her anxiety eased. She felt clear, strategic, and back in control of her message.

Extract Key Ideas

With fresh energy from her review, Vanessa began digging deeper into the heart of her content. She wasn’t looking for polished pieces. Instead, she was looking for patterns, insights, and recurring truths that ran through everything she had created. She opened up transcripts from group coaching calls and browsed through chat threads and client feedback forms. She revisited notes she’d once scribbled on sticky notes during breakthrough sessions.

Vanessa noticed a list of questions her clients asked over and over was emerging. It was a clearer understanding of the pain points her audience faced at each stage of their transformation. The insecurities. The doubts. The moments of clarity. Vanessa started jotting down key phrases her clients had used: the exact language of struggle and success. These phrases were content gold, waiting to be reshaped and reused.

She also uncovered a dozen stories, powerful, real-life moments that illustrated shifts in mindset, confidence, or action. These stories had once been buried inside longer documents or tossed into a single slide in a presentation. But now she saw them for what they were: the backbone of her method and voice.

By the end of this phase, Vanessa had compiled a working library of what she called her “signature ideas”, messages and themes that truly defined her coaching. She no longer felt scattered or unsure about what made her voice distinct. Instead, she had a map of her intellectual property, a living document she could use to guide all future content. And with that clarity came momentum. She could finally see how everything connected and where she wanted to take her message next.

Review & Reflect

Vanessa began the process by carving out a quiet afternoon, something rare in her packed schedule. She opened up a folder labeled “Content Archive” that she hadn’t touched in months. With everything she has previously posted, it was full of half-finished blogs, voice memos from client sessions, notes from live trainings, and forgotten email sequences. Piece by piece, she started reading through her past work, not with the intent to publish, but to simply observe.

She noticed her tone back then was more raw, more experimental. Some of it made her cringe, but much of it surprised her. It was insightful, even powerful. She found herself highlighting paragraphs, jotting down recurring themes, and noting which pieces still felt relevant. Over time, a pattern began to emerge: so much of her content revolved around identity work, mindset shifts, and the hidden emotional blocks her clients carried.

What felt disorganized before now looked like the early chapters of a deeper message. She realized she didn’t need to invent new frameworks or ideas. She already had them scattered across PDFs and Google Docs. What she needed was a way to reconnect the dots and see her content not as separate pieces, but as one cohesive body of work.

This review phase helped Vanessa feel rooted again. Instead of chasing something new, she began to appreciate the value of what she’d already created. That shift alone lifted a weight off her shoulders. She was no longer starting from zero. She was curating something with real depth and that realization brought a renewed sense of confidence and direction.

Introduction: Meet Vanessa

Vanessa had been coaching high-achieving women for nearly seven years. She specialized in helping professional women break through plateaus, rediscover their sense of purpose, and build careers that aligned with their values. Her coaching programs were a blend of deep mindset work and practical career strategy and they got results. Her clients often described her as intuitive, sharp, and transformational. She wasn’t just another coach; she was a catalyst for lasting change.

Over the years, Vanessa had built an impressive library of content, blogs filled with personal insight, polished webinars, social media posts that once sparked lively discussion, and downloadable guides that had helped hundreds. But lately, something had shifted. Her message wasn’t landing like it used to. Engagement was tapering off. Posts that once got dozens of thoughtful comments now sat quietly. Her email list was starting to feel like a ghost town.

Despite her experience and track record, Vanessa felt invisible. She was still serving clients, but her schedule was so packed with delivery work that she had no time or energy left to create. Every time she thought about content, she felt drained. Starting from scratch week after week wasn’t sustainable. Yet the idea of repeating herself or recycling old work felt lazy, even risky.

She feared that if she repurposed, people would notice and judge her. Worse, they’d tune her out entirely. That’s when she discovered the REPURPOSE Framework.