Expand Your Reach
As Vanessa continued showing up with more confidence and clarity, opportunities began to find her. It started subtly. An old colleague commented on one of her posts and asked if she’d consider being a guest on their podcast. Then a former client messaged her to invite her into a private mastermind as a guest speaker. People who had been quietly watching her for months were now reaching out with collaboration requests.
Feeling energized, Vanessa decided not to wait for more invites. She took initiative. She identified three niche online publications that aligned with her audience and mission. Instead of pitching a recycled bio, she drafted short, personalized messages that tied her story and insights directly to each outlet’s readers. Within a few weeks, one editor replied with a yes. Her guest article, based on one of her repurposed cornerstone ideas, was published and shared widely.
The ripple effects were immediate. New subscribers joined her list. Several prospects booked discovery calls. One even said, “I’ve been seeing your name everywhere lately.” What changed wasn’t just the content. It was her consistency and presence. Her repurposed work had created a layered presence across platforms, reinforcing her authority without burning her out. And slowly but surely, Vanessa stepped into a new role: not just a coach, but a trusted voice in her industry.