Ever feel like you’re always behind when it comes to content?
You need to post something… anything… but your mind goes blank. You scroll through your notes, stare at old drafts, maybe even try to revive a half-baked idea from six months ago.
Nothing clicks.
So you tell yourself, “I just need to create something new.”
But here’s the truth:
You don’t have a content problem. You have a content visibility problem.
You’ve already created more valuable content than you realize.
Blog posts. Social media threads. Podcast interviews. Email newsletters. Even the off-the-cuff things you’ve said on coaching calls or inside webinars.
The problem isn’t that you’ve run out of ideas.
It’s that your best ideas are buried.
They’re scattered across platforms.
Tucked inside folders with vague names.
Trapped in livestream replays you never promoted more than once.
And that’s why your content feels so hard to keep up with.
Let Me Ask You:
- When’s the last time you revisited your most engaging post from a year ago?
- What about that podcast episode that got the most replies?
- Or that client call where you said something so good, they told you to “write that down”?
We tend to think old content = outdated content.
But in most cases, it’s simply underutilized.
What If You Could:
- Pull out the content that already resonates?
- Reshape it for different formats and platforms?
- Reintroduce your audience to your best thinking—without starting from scratch?
You don’t need more time or to be more creative.
You just need to uncover the gold you’ve already created and put it back to work.
That’s where repurposing with intention begins.
Reinventing the wheel is hard work. Take the audit to help you.
Download the free Content Audit Scorecard to help you uncover what you already have and what’s worth reusing.
Go ahead and write your next breakthrough post from what you already have.