Darren Cole hadn’t always felt this scattered. Years ago, when he left his role as a senior tech consultant to help other experts productize their knowledge, everything felt aligned. He had clarity. Drive. A mission. But over time, that clarity dissolved into chaos. His desktop was a maze of half-finished ideas. His notes app had more “drafts” than he cared to admit. And his content? Buried in forgotten folders and old cloud drives, most of it never shared.
At first, Darren thought it was just a busy season. But months passed, and the noise only grew louder. Every time he sat down to write a newsletter or prep a talk, he felt paralyzed. It wasn’t that he didn’t have ideas. He had too many. Ideas from client calls. Ideas scribbled on napkins. Voice memos recorded mid-commute. He felt like he was drowning in content but starving for traction. For someone who taught systems thinking, his own content process was painfully unsystematic.
Darren started questioning himself. Maybe he wasn’t cut out for this kind of visibility. He thought the market was too noisy. He wondered people didn’t really want what he offered. These doubts crept in quietly but stuck around like fog. Even his close friends noticed he was showing up less online. His once-consistent presence had turned into sporadic bursts followed by long silences. The guilt of “not doing enough” weighed on him, even when he was working overtime.
The tipping point came on a Tuesday morning. Darren opened his email and realized he had missed replying to three podcast invitations—two of them from people he admired. They’d been sitting in his inbox for weeks, unread. Buried under promotions and flagged tasks. That was the moment he knew: he wasn’t just disorganized. He was disconnected—from his message, his audience, and even himself.
He needed a way out. Not another tool. Not another planner or template. He needed a clear, sustainable path forward. A way to bring order to the chaos, reconnect with his purpose, and finally build a system that worked with his brain, not against it.