Optimize for Engagement
Vanessa had never considered herself a numbers person. But as she continued refining her content process, she became increasingly curious about what was actually resonating. She started keeping a casual tracker, a simple spreadsheet that logged the engagement on her emails, posts, and videos.
Soon, patterns started to emerge. Posts that highlighted personal transformation stories, especially those that showcased a “before and after” shift, seemed to get significantly more clicks, saves, and comments. She realized her audience wasn’t just hungry for information. They craved connection and proof that change was possible.
Rather than guessing, Vanessa began using this insight to guide her next pieces. She didn’t just share ideas; she shared moments: what her client struggled with, what shifted, and how. She also started opening up more about her own journey, sprinkling in personal anecdotes that made her message feel more human.
Each time she leaned into storytelling, the engagement grew. People replied to her emails. They tagged others in her posts. Her DMs filled with reflections from readers who said, “This is exactly where I am right now.” It wasn’t about going viral. It was about deepening trust. For Vanessa, the analytics became less about performance and more about alignment. It helped her show up more intentionally and gave her the reassurance that her message was landing exactly where it needed to.