Promote Across Channels
As Vanessa grew more comfortable with her repurposing rhythm, she realized she’d only scratched the surface when it came to sharing her content. In the past, she would post something once and then let it fade into the background. But now, with clearer themes and fresh formats, she began thinking more strategically about visibility.
She took a single core message, something she had shared as a blog post, and adapted it for different platforms. On LinkedIn, it became a thoughtful story post. On Instagram, she broke the same message into short, engaging video clips, sharing behind-the-scenes insights and asking followers direct questions. For her email list, she rewrote it as a reflective note, pulling in her audience with a more personal tone.
She didn’t try to do everything at once. Instead, she staggered the posts over a week or two, giving each one time to breathe and reach different segments of her audience. This allowed her to stay visible without creating pressure to always have something new.
What amazed Vanessa was how much further her message traveled when she simply gave it more chances to be seen. Comments increased. Replies rolled in. Her email click-through rate jumped. And instead of feeling like she was shouting into the void, she felt like she was part of a meaningful conversation across channels.
The best part? It didn’t take more time. It just took more intention. And that made all the difference.