Plan New Uses
With her key ideas and signature messages now mapped out, Vanessa began to look at her content from a new perspective, not as scattered pieces, but as ingredients ready to be reassembled. She poured herself a cup of tea, opened her calendar, and started imagining how these pieces could show up in the world again.
She picked out a blog post that had once been buried under years of newer content. As she read through it, she saw that its core message would make for a perfect podcast episode. She outlined the main points into a script, tweaking the tone so it would feel more conversational.
Next, she examined an old webinar that still got positive feedback. Instead of letting it sit untouched in her digital vault, she divided it into six short, punchy posts for social media, each one focused on a single idea or moment from the original presentation. She paired each post with a powerful quote or question to spark engagement.
The deeper Vanessa went, the more possibilities opened up. A case study became a newsletter story. A workbook excerpt transformed into a checklist. A workshop Q&A turned into a carousel post.
What once felt like a chaotic pile of content now looked like a toolbox. She began building a 90-day content map, assigning one or two pieces per week, each rooted in material she already had. The plan wasn’t rigid, but it gave her direction. For the first time in months, she wasn’t scrambling to figure out what to post next.
This stage shifted something important for Vanessa. She realized content planning didn’t mean starting from zero. It meant repurposing with intention. Her anxiety eased. She felt clear, strategic, and back in control of her message.