Extract Key Ideas
With fresh energy from her review, Vanessa began digging deeper into the heart of her content. She wasn’t looking for polished pieces. Instead, she was looking for patterns, insights, and recurring truths that ran through everything she had created. She opened up transcripts from group coaching calls and browsed through chat threads and client feedback forms. She revisited notes she’d once scribbled on sticky notes during breakthrough sessions.
Vanessa noticed a list of questions her clients asked over and over was emerging. It was a clearer understanding of the pain points her audience faced at each stage of their transformation. The insecurities. The doubts. The moments of clarity. Vanessa started jotting down key phrases her clients had used: the exact language of struggle and success. These phrases were content gold, waiting to be reshaped and reused.
She also uncovered a dozen stories, powerful, real-life moments that illustrated shifts in mindset, confidence, or action. These stories had once been buried inside longer documents or tossed into a single slide in a presentation. But now she saw them for what they were: the backbone of her method and voice.
By the end of this phase, Vanessa had compiled a working library of what she called her “signature ideas”, messages and themes that truly defined her coaching. She no longer felt scattered or unsure about what made her voice distinct. Instead, she had a map of her intellectual property, a living document she could use to guide all future content. And with that clarity came momentum. She could finally see how everything connected and where she wanted to take her message next.