Introduction: Meet Vanessa
Vanessa had been coaching high-achieving women for nearly seven years. She specialized in helping professional women break through plateaus, rediscover their sense of purpose, and build careers that aligned with their values. Her coaching programs were a blend of deep mindset work and practical career strategy and they got results. Her clients often described her as intuitive, sharp, and transformational. She wasn’t just another coach; she was a catalyst for lasting change.
Over the years, Vanessa had built an impressive library of content, blogs filled with personal insight, polished webinars, social media posts that once sparked lively discussion, and downloadable guides that had helped hundreds. But lately, something had shifted. Her message wasn’t landing like it used to. Engagement was tapering off. Posts that once got dozens of thoughtful comments now sat quietly. Her email list was starting to feel like a ghost town.
Despite her experience and track record, Vanessa felt invisible. She was still serving clients, but her schedule was so packed with delivery work that she had no time or energy left to create. Every time she thought about content, she felt drained. Starting from scratch week after week wasn’t sustainable. Yet the idea of repeating herself or recycling old work felt lazy, even risky.
She feared that if she repurposed, people would notice and judge her. Worse, they’d tune her out entirely. That’s when she discovered the REPURPOSE Framework.