Step 6: Promote Across Channels
A few weeks ago, Darren would have spent hours agonizing over his next post. Writing from scratch, questioning every word, second-guessing if it would land. But this morning was different. He was already sipping coffee when his scheduling tool loaded, a list of polished content pieces queued up and ready. Message clarity rooted each post. Each one had been adapted to fit where it needed to go.
It started with a blog post. That one long-form piece, refined and upgraded, became the foundation. He broke it into a carousel for LinkedIn, with each slide pulling a core insight. Then he took one powerful quote and turned it into a graphic. The same concept became a short video script. Then a client newsletter tip. One message, many forms.
This Wasn’t Duplication
It was amplification. And it worked.
As his posts began to circulate, Darren noticed something he hadn’t felt in months: traction. People were engaging. A former client emailed him to say the new carousel “hit home.” A potential collaborator DMed him about his video. Even the quiet lurkers, the ones who had seen his name float by but never clicked, began to show up in the comments.
And yet, none of this felt like hustle. It felt strategic. Intentional. Sustainable. Instead of feeding the content beast with whatever came to mind, Darren was repackaging ideas that had already earned their place. Each new format wasn’t a new thought. It was a new path to reach someone different. The clarity brought confidence. The structure brought calm. Darren wasn’t overwhelmed by content for the first time in a long time. He was empowered by it.