Step 5: Reformat & Repackage
It was a strange sense of déjà vu, reading his own words and hearing his own voice from content he had made months or even years ago. Darren sat at his desk with a legal pad beside him, scribbling quick notes while rewatching an old webinar he’d recorded during the early days of his coaching business. The core message was solid. But the delivery? Dated. He winced at his awkward phrasing and the overcomplicated slides. Yet underneath the clunkiness, there was gold. He could see it now.
That realization sparked something. He opened up a folder of old worksheets he’d once given to a few coaching clients, tools he hadn’t looked at in ages. They were clunky, yes, and formatted in Word with mismatched fonts. But the ideas? Still sharp. Still relevant. What they needed wasn’t reinvention. They needed a refresh.
From Content Posts To Content Strategy
Over the next few days, Darren became an editor, a curator, a craftsman. He updated the terminology to reflect how he speaks now. The flow of his slide decks improved with his adjustments. He swapped out old references and swapped in fresh examples, things his current clients would actually relate to. And most of all, he began to see his content differently. Not as fixed assets, but as flexible resources, living, breathing, adaptable to new needs.
He didn’t rush it. Piece by piece, he upgraded what was already there. He didn’t start from scratch, because he didn’t need to. That was a revelation in itself. Darren wasn’t building new just for the sake of building. He was honoring the work he’d already done and bringing it up to the standards of the version of himself he had become. By the end of the week, his Google Drive looked different. But more importantly, he felt different. More in control. Less burdened by the pressure to always create something new. He was starting to enjoy this again.